AI brand monitoring is a new category and the tools differ a lot. Here's what actually matters when you choose one — vendor-neutral.
AI visibility — often called GEO (Generative Engine Optimization) — is how often, and how favourably, AI assistants like ChatGPT, Gemini, Claude and Perplexity mention and recommend your brand when people ask them buying questions. As more buyers ask an assistant instead of a search engine, the answer it gives becomes a channel of its own.
The core question: when a potential customer asks an AI assistant "which brand would you recommend?", does it name you — and if not, who does it name instead?
Buyers don't all use the same assistant. A tool that only watches one model gives you a blind spot. Look for coverage across the models your market actually uses — ChatGPT, Gemini, Perplexity, and ideally Claude and Grok.
Many tools stop at "here's your mention count." That tells you there's a problem, not what to do about it. The more useful tools add concrete recommendations, a website AI-readiness audit, and a view of the sources that shape answers.
AI answers differ by language and country. If you sell in specific markets, make sure the tool measures in those languages and markets — not just in English for the US.
A visibility score is only useful if you can tie it to demand. Tools that connect to your Google Search & Analytics data let you see where AI momentum turns into traffic, leads and revenue.
Being mentioned isn't always good. Check whether the tool reads how you're described — the sentiment and framing — and whether it flags inaccurate claims the model makes about you.
Prices range from a few tens of euros to enterprise contracts in the hundreds or thousands. Match the scope — prompts, markets, models, seats — to your needs, and watch for which models (especially Claude) are gated to the most expensive tier.
You should be able to see a tool's output on your own brand before you pay. A free initial analysis is the fastest way to judge whether the signal is useful and accurate for you.
Loorty was built to answer "yes" to all seven — see the full comparison, or run a free analysis on your own brand.
Get a free AI-visibility analysis in about 15 minutes — no card required.
Analyze my brand →